MGM Partners with National Lacrosse League

MGM Resorts International confirmed during 2019 that they’d partnered with the Road Digital Company and GVC Holdings Group. After more than twelve months, that partnership is proving beneficial. It was confirmed today that these three corporations had reached an agreement with the National Lacrosse League. This agreement will allow for BetMGM to become the exclusive and official sportsbetting partner of the NLL.

Advertising for BetMGM is reaching a new level thanks to the National Lacrosse League. They’ll maintain commercial visibility for advertisements whenever it’s a playoff game or regular-season matchup. Promotional opportunities related to hundreds of events have been confirmed as well, where consumers can access via mobile and desktop platforms. When it applies to the popularity of National Lacrosse, it’s ranked the 3rd most popular indoor sporting event. Subsequently, it’s estimated that upwards of ten thousand new consumers can be acquired.

Previous Partnerships

Previous partnerships for MGM Resorts include Major League Soccer. BetMGM became the 1st sportsbetting and gambling partner related to MLS. However, that partnership was altered before December 2019. It’s allowed for Roar Digital to become the sportsbetting partner of Major League Soccer, which is required to increase the brand’s popularity. MGM Resorts and their partnerships have agreements listed with the National Basketball Association as well. This extends to advertising across the NBA and WNBA, with them being the exclusive sportsbook for digital-based sales in the United States of America.

Benefits for MGM

MGM Resorts International suspects that the growth of online sportsbetting will become a nation-wide phenomenon. Already there are more than several states that have legalized this form of betting since the national ban was lifted in 2018. It’s estimated that states like Louisiana and South Carolina could legalize online sportsbetting by Q2 2020. If estimations follow suit for MGM International, all 51 states will legalize this form of betting by 2023. It should be noted that the industry grows at a rate of 7.5%, but BetMGM was risen by 14.7% over the last several months. Their rate of expansion has doubled that of the industry.

Players based in the United States that choose to the player with BetMGM will receive one of the highest-rated betting engines available online. This will make digital betting easier for traditional casino supporters. Not only are there sportsbetting opportunities but also there’s online poker and hundreds of slot machines maintained at BetMGM. We recommend players register after the promotional offerings begin in the coming weeks.