MLS Improving Betting Capabilities

Major League Soccer is beginning to recognize the associated profits that follow with sportsbetting. That’s why this sporting organization confirmed that they’d expanded their partnership with Stars Perform. This agreement will allow for data analytics to be compiled for betting purposes, media involvement and broadcast services. Information regarding this agreement was confirmed to stakeholders during an MLS Executive Conference Meeting. During this meeting, it was noted that this is a comprehensive agreement, which will see them utilize data management services for numerous provisions. It’ll allow them to analyze matches and tournaments, then distribute their findings to official sportsbooks like DraftKings.

This agreement follows after Stat Perform had enhanced their artificial intelligence capabilities. These new technologies will enable spectators to receive compelling wagering experiences through diverse platforms. Agreement standings extend beyond Major League Soccer and include all matches under the United States Soccer Association. It should be noted that Star Perform has been a loyal partner to Major League Soccer for ten years, with the USSA following several years later. Executives have confidence that this analytic firm can deliver exceptional data support, creating the best experiences possible for betting enthusiasts. This new agreement, which extends until 2025, will assist the growth of MLS on a North American scale as well.

Co-Existence with Stat Perform

Announcing the expansion of this partnership marks the 1st time that Major League Soccer & USSA Soccer are operating under the same Stars Perform analytics. United States Soccer received ultra-fast data feeds, which follows after agreeing in 2017. Since MLS made their agreement in 2010, they operated under the HD-Data Feeds. Creating a new deal with Stats Perform allows for the integrity provisions of betting to be enhanced, ensuring corruption is terminated with inside gambling.

Media representatives with Major League Soccer said that creating a data feed that compiles the two most significant soccer leagues in North America will benefit sportsbooks drastically. It’ll allow for the betting landscape to evolve tenfold, giving consumers better data that is accurate and showcased with real-time events. One of the evolutions for US soccer betting will include the addition of development academy matches. This will allow consumers to wager on an additional three thousand games yearly. US Soccer Development Academy games will be showcased directly on sportsbooks as well, giving an entirely new level of immersion to soccer betting. Going forward, Stat Perform will provide their full commitment to both leagues, ensuring that advancements are made regularly.