US Sports Betting Industry Major Deal

Over the past year and a half, since the US government changed the legislation concerning the legality of sports betting within the country, the industry of sports betting has seen some significant changes. These changes are always aimed at more significant revenue, deeper client engagement and more opportunities for those immersed in the continually growing market. The latest major deal was announced this week. A multi-year partnership between BetMGM and Yahoo Sports is considered to be a historical moment in the history of sports betting in the United States.

Through this deal between two giants in their respective industries, Yahoo Sports became the official Digital Media Sports Partner of MGM Resorts. This integration between the two will be confirmed through an application set to be launched as early as November this year. The app will be available on both Google Play and iOS. BetMGM will be the platform where all transactions resulting from this partnership will take place. The deal includes the integration of various sports favoured by the sports punters in the states including NHL, NBA, soccer, baseball, golf, tennis, college sports and of course football.

Growing In the Sports Betting Industry

This partnership is a milestone in the growth process of BetMGM in the sports betting sector in the United States. This statement by Jim Murren, the chairman and CEO of MGM Resorts International is further supported by the fact that through this partnership, BetMGM will now be able to work with Yahoo Sports to provide punters with a sports betting platform of world-class standards. Through the contribution of the leading fantasy sports operations of Yahoo Sports, they will be able to provide an interactive platform that will place them in a unique position to drive this particular market forward and in the process gain a large segment of the market share.

Already before the deal was finalized, MGM was in partnership with the NBA and the NHL. The commissioners of both these leagues stated their excitement over the agreement and the possibilities which it brings to their fans nationally. Adam Silver, commissioner of the NBA furthermore noted that the expanding of the two companies is bringing a change to the known landscape of sports betting. They are applying various emerging technologies and create exciting opportunities to increase the engagement of their fans.

Also, Gary Bettman, NHL commissioner, expressed their league’s excitement. He stated that MGM Resorts have always been a valuable and appreciated partner to the NHL, and now with the leading media brand of Yahoo, the fans of the league will be able to immerse themselves even more into the action playing out on the ice through the many innovative ways which they will be delivered to the market. This deal is indeed a game-changer of note and not only benefitting the fans of basketball and ice hockey but indeed all supporters of sports influenced by this partnership.