Betsson Reveals Svenska Hockey League Media Studio

The Svenska Hockey League is reaching new heights of popularity, prompting notable involvement of digital sportsbooks. One brand that’s supported the growth of SHL is Betsson Sweden, which announced a new betting service named “SHL Playbook” on September 19th. It marked the first in-house betting show produced by Betsson, providing viewers with exclusive coverage & gambling options with the Svenska Hockey League. The following weekend on September 26th saw Betsson Sweden announce an “All-Purpose Media Studio” for the SHL Playbook. The development of this studio follows after SHL Playbook’s response was positive throughout Sweden & the European Union.

Betsson Sweden initiated the key directive protocol, which demands innovation & ingenuity from their employed developers. After delegations began in early 2020, it was determined that organic marketing channels are required to furth boost the popularity of Betsson Sweden. Svenska Hockey League sponsorship was chosen for a strategic method to boost popularity, which follows after Betsson Sweden began sponsoring SHL in 2019. Last year there wasn’t the SHL Playbook or an in-house studio, which shows that Betsson Sweden has placed its investment trust into the Svenska Hockey League.

Betsson Sweden’s Head of Marketing, Kim Eklund, spoke briefly on the increased SHL investment. Kim expressed that creating a new studio will highlight fan experiences in a tangible & physical manner. Eklund verified that multiple shows regarding Sweden’s professional sports would be completed at this in-house studio, which will enable greater reach to consumers. Sentiments from Kim Eklund concluded by mentioning betting on professional sports requires more freedom for consumers in the Post-COVID era & that the SHL Playbook is a straightforward option to obtain that freedom.

New Monetary Gains

Betsson Sweden will use their professional filming studio for more than their exclusive shows, with capacity options enabling for broader sports coverage across multiple sets. Betsson Sweden clarified that their marketing strategies have altered and that they’ll begin targeting clientele that could use their facilities for a predetermined cost. The Svenska Hockey League will get priority treatment over these filming facilities while Betsson Sweden remains their primary sponsor. It should be noted that Betsson Sweden didn’t announce when the first broadcast from their in-house studio will arrive, with early November anticipated.